The Sovereignty of Content Marketing | Heart of Online Success

What is Content Marketing?

Content marketing is a marketing technique of creating and distributing sharing, valuable, and relevant content to attract and acquire a huge number of clearly defined audiences to attract attention and generate leads.

Content Marketing is considered the heart of online success.  There are over 6.2 million blogs in the world today, out of over 1.8 billion websites. Moreover, the number of active bloggers in the United States is estimated to hit 32 million by the end of 2020, where 86.3 % of content marketers use blog posts as part of their marketing strategy.

Content Marketing
Content Marketing

The average length of a blog post today is near about 1250 words which has increased very much compared to the past and is  53 percent more than the average blog post six years ago. Moreover, according to data from Ubersuggest, people search Google for “How to start a blog” 60,500 times per month worldwide. In short, Blogging has become an essential part of Content Marketing and a company can’t think to grow without having a well-engrained blog on their sites.

Quality content is the heart of an integrated, targeted approach to marketing. Company sites that have blogs grow more rapidly as compared to those that don’t. Moreover, Content Marketing is also one of the core factors in the SEO of a website. Here’s How to Write Content for SEO!

The Sovereignty of Content Marketing:

What is the reason behind the Sovereignty of Content Marketing?

1. Content Marketing Increase Visibility:

Blogs on company sites result in 55% more visitors. Companies with blogs get more than 95% inbound links than others. An inbound link is a link coming from another site to the company website. These are also referred to as reference links or backlinks for the person receiving them. However, internal links are the links on a website or blog post that link to another webpage within the same website.

Why does a company with blogs Receive more inbound links?

Actually, you may have heard that the sites having more backlinks from authoritative websites are always ranked higher by Google. A higher ranking means a higher Domain Authority. The higher the Domain Authority the more will be traffic.

Moreover, 37% of marketers claim that blogs are a more valuable content type for marketing. It means there are still people who exist who love to read quality content published on sites.

2. Wider Reach:

A blog gives sites more and more indexed pages and also 97% more indexed links. As your site blogposts increase, your internal links get stronger and on the other hand, you get more inbound links from outer sites. Therefore, more pages and more backlinks end in a bigger slice of the online pie.

Here’s an Advanced YouTube Marketing Strategies for Bloggers | A Marketing Guide.

3. Marketing Effectiveness:

Blogs do the marketing legwork for you and increase your Marketing Effectiveness. Social media content can boost up your sales: 61% of companies find customers via LinkedIn, 65% via Facebook, and 53% via Twitter. While more than 60% of companies verified that posting content on social media has increased marketing effectiveness.

Why do people follow brands on Social Media?

4. Word of Mouth:

In fact, people follow brands on social media because of their compelling content. The primary factor behind Content is up to 50%, the buying decisions. One of the top three reasons people follow brands on Social media is because of the interesting content. 6 out of 10 Facebook and Twitter users are more likely to endorse a brand they follow. Basically, it is not just about the content, it’s about the identity, relationships, and content.

% Content Marketing
% Content Marketing %

5. Improve Sales via Content Marketing:

Compelling content drives successful social media campaigns quoted by 3 out of 4 marketers as a factor in closing sales. More than 60% of Twitter users are more likely to purchase from brands they follow. Blogs are more influential than magazines. Blogs are about 63% more likely to impact purchase decisions than magazines.

Here’s The Content Marketer’s Guide to; The 18 Types of Content We All Need.

What attracts a consumer to know about a company?

6. Solid Footing:

According to research, 70% of customers choose to know a company through blog articles rather than paid advertisements. The average click-through rate on AdWords Ads is about 2% shown in a search. It means only 2% of people are influenced by an Ad campaign while the rest 98% scroll down to the articles shown in search results.

Moreover, if an Ad is displayed on any site, a customer can only get the main idea of what the Ad is about, the rest he only gets by visiting the site and reading their articles. Research has shown that 60% of customers feel more comfortable and positive about a company after reading customers’ responses on its site. Reading previous comments might be very helpful for a customer because he can easily guess how the deal is expected to be.

Here’s How to use Google AdWords | A Beginners Guide to Google Ads Campaign.


These were some of the facts that content marketing is dominating the online business. Keeping all the points in view it can be considered that content marketing is no doubt the Heart of Online Success. So, if you are having an online business, store, or providing any online services, never underestimate the power of compelling content creation.

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