How to use Google AdWords | Beginners Guide
Google Ads is an online advertising platform developed by Google. In a Google Ads campaign, promoters bid to show advertisements, service offerings, product listings, or videos to Internet users. Google Ad campaign manager can place Ads in the results of search engines like Google Search and on non-search websites, games, videos, and mobile apps. Google AdWords is like an auction house. You have to set a budget and a single bid.
Many a time, digital marketers prefer the Pay per Click (PPC) method where the bid sets how much you are willing to pay for each click. If your maximum bid is $5, while your competitor is paying $4.5 per click, Google will show your Ad at the top search results to people. For a specific keyword, Google ranks only those Ads that pay the maximum per click.
Running digital Ads instead of pattern manual Ads has a great benefit because Google shows your ads to the specific people you describe in your Ad campaign. That’s why today’s businesses prefer these digital ads because they know their audience. Through a Google Ad campaign, you can target a large audience throughout the Internet. And the good news is that, if you set the Pay per Click (PPC) method, you will only be charged when a user clicks on your Ad.
On the other hand, it is also a bit challenging for digital marketers to create the best-ever Ad campaigns that can easily generate leads and grow your business with the minimum amount.
How to use Google AdWords?
Why are you using Google AdWords Add Campaign?
1. Establish Account Goals:
Google AdWords will ask you to select the goal that would make this campaign successful for you. Maybe you want to reach customers interested in your product or service with text ads. You may also create a campaign to display different kinds of ads across the web. You can promote your products with shopping ads. Also, you can create a video ad campaign to reach and engage an audience on YouTube and across the Web. Moreover, you may goal to create ads on YouTube, Gmail, Discover, and more.
Are you using AdWords for Lead Generation, E-commerce, or Brand Building?
You can use Google AdWords for many reasons. e.g. Sales, Lead Generation, Brand awareness and reach, App promotion, Website traffic, Product and brand consideration, Local store visits, and promotions OR you can create a campaign without goal guidance.
How you structure your account and the features you take advantage of will pivot on your reaction?
Do you know who your audience is?
2. Determine your Audience:
Determine your audience before running an ad campaign. You can run an Ad campaign for a specific region on earth let’s suppose for only the residents of the USA, UK, France, Italy, etc. or you can target the audience all over the Internet. You can also set gender, age group people, languages, etc. in an ad campaign. Moreover, you need to take care of the following factors about your audience:
- What do your ideal customers do?
- Where do they do it?
- When are they actively searching?
- Which devices do they use to search on the web?
3. Conduct Keywords Research:
Keyword research is another important factor that directly affects your ad campaign and your traffic. Keyword research can give you the exact idea that which keyword will help you stand out in Google search results. Actually, when we run an ad campaign we add certain relevant keywords with which we want to rank. These keywords must be widely searched and low Cost per Click to save your budget for the next Ad campaign.
However, you can use Google Keyword Planner Tool to search the right keywords for your ad campaign or you also use any other Keyword research tool like Ahrefs Keywords Explorer, Moz Keyword Explorer, Keywords Everywhere, UberSuggest, Soovle, Jaaxy, etc.
Here are the 10 Tips to select the right Keywords for your Website.
How much you can pay for an Ad Campaign?
4. Set Budget and Bids:
Set your budget and bids accordingly. Google AdWords will ask you about your budget and how much budget you want to spend per ad campaign. Moreover, AdWords will also show you that for a specific budget, you set daily ad views.
5. Structure Account:
Basically, Google Ads are structured into three different layers: These are your account, campaigns, and ad groups. Your account is associated with your unique email address, password, and billing information. After account details are confirmed, you can create campaigns, and then you can create Ad groups for similar campaigns.
6. Write Killer Ads:
Write killer Ad text that makes the user click on it. Your text title and text must be relatable and eye-catching. It must be so that whenever a search engine promotes it, compels a user to click on me. After selecting the best keywords your ad text and display is the thing that can help you get more traffic to your website.
7. Design Great Landing Pages:
Keyword selections and ad text are all for Google and other search engines that may help you give some traffic at the cost of clicks, but your landing page totally depends on you. Your landing page must be user-friendly and easier to read. Design a wonderful landing page that when a user lands at your site by clicking on your Ad, never leaves back too quickly. Make him spend maximum time on your webpage with the design of your landing page.
8. Implement Conversion Tracking:
Implement conversion tracking as it is necessary to check whether your efforts are going to achieve your desired goals or not. Where conversion tracking is when a business/brand monitors the actions, customers take toward the completion of a goal. These actions can include signing up for a newsletter, making an order, downloading offered content, or adding items to a cart.
Moreover, it is not necessary that your conversion rate will always be satisfied. So, if the analysis of conversion tracking is not satisfactory, try to change the strategy and perspective well in time to get the desired results.
9. Grow Remarketing Lists:
Don’t just make yourself comfortable with a single campaign. Grow your business grow your remarketing list and try to reach more and more customers throughout the world. So, create a separate campaign if you can afford it so that you can alter your budget and create specific messages. Target specific lists based on your marketing objectives to increase lead generation and get more orders for your store.
10. Routine Optimization:
Besides all these factors and Google AdWords Ad campaigns, also work on your website/online store Routine SEO Optimization and maintenance. Adopt a Long-term SEO Strategy which may take time to show results but will also be long-lasting. Make sure your content stays fresh and to keep your content fresh, update it regularly, and publish new content consistently.
Moreover, internal links within your site are also necessary to get traffic from Google. So, also work on your internal linking structure to make it better. Keep your site maintenance on track and take SEO Optimization Audits to minimize SEO-related risks. Moreover, work on your On-page SEO, Technical SEO, and Off-page SEO, and keep track of your analytics.
Tracking goals and conversions in AdWords and Google Analytics is critical to understanding the effect of your digital marketing campaigns. The main goal of your Google Ads campaign should always be business growth, not impressions, clicks, or even conversions. If your business started growing with your ads campaign, that’s nice news for you. On the other hand, if your business starts growing with your Ad campaigns, it can double up your profit and will last longer results.
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So, these are the few steps to becoming an expert using Google AdWords Ads campaign manager. Google Ads is one of the fastest ways to promote your products and business and to reach out to more customers within less time and less effort. You can also save money using Google AdWords because you don’t need to travel somewhere to advertise your products. To promote your business, brand, or services you can also run social media Ads where you can get a huge amount of traffic to your website. Furthermore, maintain your presence on social media, from where you can generate leads without running an Ads campaign.
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