The 6 Steps to Effective Email Marketing Strategy | Email Marketing Guide
What is Email marketing?
Email marketing is a form of marketing in which commercial messages are sent to a single person or a group of people via email. In its widest sense, every email you sent to a customer could be termed as email marketing. Moreover, Email marketing is one of the best ways to get new visitors engaged with your business, as well as maintain relationships with your already existing clients. It involves using email to send advertisements and promotions, solicit sales, or business requests or donations.
Email Marketing Scope:
Email Marketing is considered one of the most effective ways to interact with your customers. It has largely increased the business growth ratios and Marketers use Email Marketing to tell their customers what going on in their stores and businesses.
Moreover, you can get new visitors to sign up for your newsletter by offering a bonus piece of writing for subscribing. (E.g. get our free eBook specifying “Digital Marketing Guide for Absolute Beginners” when you sign up for our Newsletter). Little by little cherish your subscribers via email until they are ready to turn into your potential paying customers. However, you can start your promotional email message campaigns with a free email marketing service like MailChimp.
So, in this article, we are going to describe the 6 steps to effective Email Marketing. We believe that these 6 steps to email marketing guide will be helpful for you to create emails that help you increase Lead Generations and grow your online business.
6 Steps to Effective Email Marketing Stretagy:
1. Create compelling Content:
Create compelling email content to attract customer attention and force a customer to read your email content. These days email marketing has become a trend and users receive too many marketing messages from companies, which compel them to delete the email at a glance without even opening it. So to compel a customer open your email and click the link you add to the email, make sure it consists of the following before you hit the send button:
- An attractive Title line.
- One main and central vision.
- A clear call to action Link.
- Relevance to the audience’s interest.
Give your emails a special touch before sending it to your potential customers. A modern message template contains fields that represent values or recipient attributes that can be tailored to fit specific marketing goals. These fields can be used for personal greetings, references to the purchasing history, and additional outlook information.
2. Use the right Tools:
Tools are now available in the market to design a creative email message. Well-designed email no longer required coding. However, the best email service consists of easy to use builders that allow you to drag and drop elements and a facility to easily change themes and colors. Drag and drop builders are available that might be very helpful to create a lucrative email.
Moreover, you can use the WYSIWYG (pronounced as “wiz-ee-wig”) interface to create a compelling email message.
Where WYSIWYG editor is a program that allows creators to check how the document will look like while it is being created. Also, WYSIWYG stands for “what you see is what you get”. So, you should be never left wondering how the email will display. Your email service should permit you to see the final result to ensure that the design is according to your desired outlook.
3. Test your Deliverability:
Even the best email in the world won’t be effective if it never reaches your audience. Confirm your email deliverability and if found a bug, fix it at the earliest. So, for an effective email campaign, you need to test the deliverability of your emails in three key extents to give your email the best chance of being considered readable by your customers.
- Compatibility: Make sure your email is displaying perfectly on all devices including desktops, mobiles, and tablets.
- Format: Your email should have both HTML and text formats to ensure readability and all email clients and platforms.
- Spam analysis: Run your email through a spam analysis tool to ensure your hard work won’t wind up in a spam filter.
4. Segment your Audience:
Types of segmentation: Segmenting allows you to match content to recipients interests, creating a level of personalization that can achieve far greater results.
- Geographic: adding a little local flavor to your emails can help give prospects the feeling that you know and understand their situations.
- Behavioral: Segmentation based on behavior is another easy way to provide relevant and timely information to prospects.
- Purchasing Power: Position within a company is another valuable to segment your audience. It ensures that you are providing the right content to drive decisions.
5. Get your timing Right:
Get the right time to send your email messages to your potential customers. To attract more customers to your online store and business, find out the best time to interact with your audience. In my opinion, it totally depends on your business area and the area of your customers. Below are the some globally recognized suggestions that were found helpful in email marketing.
i. Hot day of week:
As a marketer, you might guess better at what day of the week and what time of the day most of your customers will be online. However, Tuesday, Wednesday, and Thursday have usually been favourite days of the week to send email message campaigns. In addition, email marketers prefer to avoid Monday and Friday because they can’t get much response from their customers. Furthermore, MailChimp (the free email marketing service) confirms that Tuesday and Thursday are the two best days of the week to send email message campaigns.
ii. Hot time of day:
The Morning from 9 a.m. to 11 a.m. is considered the best time to send email according to Campaign Monitor’s research. According to Campaign Monitor calculations, 53% of emails are opened during the workday between 9 a.m. to 5 p.m.
6. Track, Analyze, and Adjust:
Track your progress and analyze whether your email conversion rate is satisfactory or not. Tracking produces an actionable matrix that can be used to determine the effectiveness of an entire campaign or any of its elements (such as the timing of a particular email offer) and to compare the success of each campaign.
Nevertheless, if you are still not getting the required results from your email campaigns try to change your strategy. But if you are still unsatisfied, it would be better to consult an email marketing specialist, to increase your sales and grow your business in the right way.
These were the basic 6 steps to effective email marketing that in our opinion are necessary to be taken whenever an email message campaign is created. As discussed earlier, email marketing is very beneficial in the field of online marketing and is one of the favourite ways to increase sales and brand awareness by marketers. So, get yourself ready for an effective email marketing campaigns.
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