10 Essential On-Page SEO Factors to Rank your Website in Google
SEO (Search Engine Optimization) is the most important factor that can directly help you rank your content as well as your Website/Blog in Google and other Search Engines. SEO has some requirements and sometimes it is a bit challenging for non-tech people. Generally SEO has three main types, which are On-Page SEO, Technical SEO, and Off-page SEO. All of the SEO types are equally important and you will need to fulfill all of its requirements. In this article, we will be focusing on essential On-Page SEO factors and will share some important on-page SEO tips with you.
Why do you create content and why you are having a website/Blog?
Of course, you have created a website or blog to become famous or in other words to get some extra cash to run your daily life activities smoothly. Creating a website/blog is easier than ever before. You can get help from anywhere or directly from the Internet. Selecting a proper Niche/topic is quite challenging and staying consistent with your selected niche is more challenging because sometimes you get tired of writing about the same thing again and again. Where, creating content for your selected niche may not be a challenge for you because you will feel comfortable with what you want to share with your audience. Here are the The 10 most common On-Page SEO Issues.
Well, all these things, creating a website, selecting a Niche, and creating content is important and no doubt matters to fight a long battle. But SEO on the other hand has its own importance. You can never underestimate the power of SEO. I don’t want to say that SEO is very much difficult but actually, it is. It is quite challenging for small websites to fight with already established websites and get ranks in Google. Small businesses now require double efforts than ever before because large businesses have already ranked in Google due to their low competition at that time and also, now Google considers them as trusted websites.
Benefits of SEO:
Why do you need SEO?
Well, if you have created a blog or website as a hobby and you don’t want to engage a large audience then in my opinion you don’t need SEO at all. But if you are providing some services or you are having some products and you want to sell them online then you definitely need a Good SEO Strategy. Of course, you will be in the thinking that you attract as many people as possible and generate a good income via selling your products or services. And this is only possible if you can do good SEO for your website, blog, or online store. The more you get traffic the more you can sell your products and services. Here’s a complete article on, Benefits of SEO.
What do you need to do for SEO to rank your website rank in Google?
As we discussed earlier, SEO has three basic types, on-page SEO, technical SEO, and off-page SEO. By separating them and thinking about SEO as these three categories, it will be much easier to organize and execute your SEO optimization strategy. On-page SEO is related to the structure of your website or blog, the structure of the content you upload, and the physical appearance of the website. Technical SEO includes the technical tricks that can help you rank your content in Google. And last but not least is the off-page SEO. Off-page SEO includes the backlinks from other websites and social media traffic, popularity, and audience engagement through your best strategy and epic content.
So, these were the three basic types of SEO, but here as we said earlier we will discuss ‘on-page SEO’. Moreover, creating SEO content is also necessary. SEO writing can help you rank better on Google. Where SEO writing means writing content keeping Search Engines in mind. SEO content fulfills all the requirements needed for a Search Engine. In SEO content, we look at every corner of our article and blog post. Here’s a complete beginners guide, How to Write Content for SEO?
So, here are some essential on-page SEO factors that directly affect your website and can help you rank your site in Google and other Search Engines like Bing, Baidu, Yandex, duckduckgo, etc.
Essential On-Page SEO Factors:
1. Main Keyword:
Keywords in SEO have their own importance and it will remain till SEO death. The keywords in your content are the main factor that directly tells Google what your content is all about. Therefore it is essential to be well trained about selecting the best keywords for your content.
You need to select one main keyword for your website and also for your content. Your content should always move around that main keyword. For example, here we take the example of my site”Ideal Inspiration“. My main focus keyword is “Inspiration”. So, I should try my best to use “inspiration” wherever possible in the content. Here are beginners, 10 Tips to Select the Right Keywords for a Website.
2. Keyword Stuffing:
Avoid Keyword Stuffing while producing content for Search Engines. Keyword stuffing means overusing keywords throughout your content. Remember, use keywords where required and keeping the competition rate for that keyword in mind.
Moreover, don’t lose the flow, rhythm, and meaning for the sake of a keyword. Keyword stuffing can cause your ranking in Google and your content might be panelized because Google turns stuffed keywords into spammy content.
How many pages you should target for the same keyword?
3. Keyword Cannibalization:
The simple answer is that the more pages you have targeting a keyword doesn’t mean to be the better you’ll rank for that keyword.
Focusing an explicit term through multiple pages can cause “keyword cannibalization” which might have some potentially dreadful consequences for the SEO of your page. Therefore, it is important to sort out whether keyword cannibalization exists on your web pages or not, if exits, resolve it at the earliest.
In addition, when you have multiple pages ranking for the same phrase or keyword, actually you’re competing with yourself. One of your pages will be in competition with the other and so on. You might also like, 15 Best SEO Tools Every Blogger Must Know.
4. Keywords Positioning:
Keywords positioning also matters in a blog post / Article. The main focused keywords must be used at the beginning of the article. Then reduce keywords usage gradually till the end of the content but don’t overuse the keywords. Also, use LSI keywords throughout your content.
What are LSI Keywords?
LSI stands for (Latent Semantic Indexing) Keywords. These are the Keywords that are conceptually related terms that search engines use to deeply understand the content on a webpage.
In earlier SEO, Google would figure out a topic based on the keywords they found on the page. But now Google also ranks a page with the related terms and Google depends on LSI keywords to sort out content to a deeper level.
URL stand for (Uniform Resource Locator), is also part of a good SEO strategy. Keep URL slug short and eye-catching. URL actually the unique address that shows what your content is about. It consists of your site address followed by the title of the article.
However, research has shown that some pages URL includes date which is not good for the SEO of the webpage. Because sometimes when your content gets older Google thinks this might not be interesting or of no use. Also, it takes extra time from Google in crawling. Also, it has a bad impression over the audience. You might also like, How to Rank Website in Google?
6. Meta Description:
Your blog post Meta Description is your first impression upon your audience after an eye-catching title. A visitor will first read your Meta description before clicking on it.
Your Meta description further explains what is inside the article. If a reader found what he was looking for in your Meta description he will definitely click on it.
An appealing Meta description will bring more audience to your website. Moreover, the CTR (click-through rate) is also higher for appealing Title and Meta description over the others. You might also like, How to write a Blog Post Quickly and Professionally?
7. Optimize Images:
Adding images to your pages is a good way to make your webpages more attractive. But keep in mind that not all images are created equal in size. Some images with higher resolution can even slow down your website.
So, optimize your images properly before uploading it. Image optimization also has many advantages for your website, such as:
Additional ranking opportunities like showing up on Google Image Search results and better user experience.
Moreover, here are some essential tips to be kept in mind before uploading an image:
- Make sure to incorporate images that support your content.
- Avoid uploading images that pixelate.
- Keep the size of an image up to 90kb (Kilobyte) for faster upload.
- Add a proper Heading that reflects your content Title.
- Add Alt attribute and image description from the property of the image after uploading.
8. Internal Link Structure:
Internal links are the links that hyperlink your content within your website. Through Internal links, you actually refer to your other blog posts related to that term or for further explanations.
Internal links not only improve the beauty of your website/blog but also strengthen your SEO rankings. So, it will be better to add Internal links to every blog post.
Moreover, give more links from the blog post ranking in Google to your site other posts so that Google also crawls them. It is whenever Google crawls an article, it also crawls the links going out from that post. In this way, your content that has never crawled by Google will be crawled and your ranking will automatically be increased.
9. External Links:
External Links are the links that you refer to topics from someone else’s website. The External links are essential in a blog post as it is also one of the SEO factors of the Yoast SEO plugin.
So, here we are going to share some important tips regarding External links. These are:
- Hyperlink the URL of a specific post or Topic rather than hyperlinking the main URL of a website.
- Select a website with higher Domain authority so that if the site owner clicks your link, it will be beneficial for you.
- Check the spam score of a website before linking it. You can check it from Domain Authority Checker.
- Don’t provide too many external links to a blog post because Google might consider your site a highway to other websites, which has bad SEO impressions.
Here are The 6 Top Tools to Check SEO Results.
10. User Engagement:
Content is king. Evergreen content can anytime become the strength of your website. You can’t imagine that how interesting content is shared everywhere over the Internet.
Moreover, user engagement is essential for content to be ranked and this is only possible if you are creating epic content that can engage the audience and Search Engines as well. Higher user engagement can increase your site Bounce Rate which is also one of the important ranking factors.
Remember that you’re writing content for people. Therefore, your content must be high-quality, unique, substantial, and relevant. Enhancing your website’s on-page SEO elements is only half the battle. Here’s a link to, SEO Statistics Results and Facts.
The other half lies in making sure that users will not bounce at once but instead, they’ll continue viewing your content, interacting with it, and will keep coming back the next time.
Retaining engaged users in itself is a great challenge, but no doubt it’s doable. To increase user engagement, website speed, user experience, and also content optimization, among others.
So, now you will be pretty inspired to make your website SEO as better as you can. These On-page SEO factors are very much important to rank your website in Google and other Search Engines. Google constantly crawl a website and perform check if your website fulfills user requirements.
Whenever a user creates a search, Google crawls all the related websites and generate a result. The website having the best On-page SEO, Technical SEO, and Off-page SEO will be ranked accordingly. The better the SEO the quickly your website will be crawled.
Moreover, Google also checks Backlinks, Social media popularity, and website speed to give ranks. Backlinks increase your Domain Authority while website speed leads to the best user experience and quick uploading on Google search results.
You might also be interested in, 15 Top SEO Mistakes to Avoid as a Blogger!
Do you have any query related to your Website SEO?