How to use Pinterest for Business and Blogs
Pinterest is an American image sharing and social media platform designed to enable saving and discovery of information on the WWW (World Wide Web) using images, GIFs, and videos into the boards in the form pins. It was launched in January 2010 by Ben Silbermann, Paul Sciarra, Evan Sharp, and now has 1,600 employees. You can discover food recipes, home ideas, style inspiration, and other ideas from Pinterest.
Pinterest has become so much popular among all types of people specifically blog owners and business owners. It is also very much popular among Digital marketers and social media marketers and has become a great source of generating traffic to their sites and earn a good amount of income. It is one of the most powerful tools for Shopify store owners because they generate an enormous amount of traffic towards their store and sell their products.
While a Pinterest image size of 735 * 1102 pixels is considered ideal size but there’s a lot of flexibility. It says 1000 x 1500 pixels is optimal or any 2:3 aspect ratio. But Pinterest will display anything down to a width of 238 pixels with a suitably scaled height, which allows for longer images to be pinned and posted.
Here, five things you need to know to succeed on Pinterest either for your Blog or for a Business.
1. Create a Pinterest Account:
First, you need to create an account on Pinterest. It’s easy to create an account on Pinterest and it’s absolutely free. Anyone can easily create his/her Pinterest account. If you already have a Pinterest account, convert it into the business account.
A Pinterest business account is more valid and trusted and is highly recommended for a blog and business. Use a profile name and add a description with keywords. Create boards according to your blog or business requirements.
2.Verify your Blog with Pinterest:
Verify your blog, website, or domain on Pinterest, and it’s easy. You can easily verify your domain and as a result, your account will be considered as a trusted account.
- Enable Rich Pins that can engage the audience.
- Add the Pinterest button to your website and provide a link to your Pinterest account.
- Create Pinnable images to your blog or products, so that it can easily be shared to Pinterest boards.
Also, if you are having a photography blog, your followers can easily share your blog images to their own accounts and as a result, you will get more traffic from Pinterest.
3. Schedule Pinterest Pins:
Pinterest boards are now easier than ever to organize and add pins. Create a pinning schedule for your blog images. Post at least 5 to 10 pins to your account daily to get higher traffic. Create valid pins and the right content for your audience. Then pin your content as well as others to increase your rankings and get a higher impression rate.
You can also upload pins and schedule them to be published later on according to the schedule. One of the most effective ways is to join other Boards and groups on Pinterest.
If your account is new and you do not have too many followers, join other groups and boards related to your niche. Share your best-created pins to their boards and in response, you can get good traffic from them.
You can join other boards by commenting and requesting the owner through their pins, or you can directly send a request to join the board. Try this and you will get access to many boards depending on the owners’ will.
4. Track Your Progress:
You can progress by using Analytics. It is simple and has made everything so easy that anybody can understand it once visited and a little study. Pinterest’s analytics will show you your top raking pins. Also, you can check every pin impression just by clicking on the Pins tab from the menu.
You can also track your progress from Tailwind analytics, Google Analytics, and WordPress analytics. All these analytical engines will show you all the traffic to your blog and also the result of how the audience coming from different platforms is reacting to your content.
One other thing you should keep in mind that you must stay calm and patient during the entire process. While you may start to see some results right away but the best results will happen over time. Pinterest isn’t magic but constant efforts. It just seems like it once your content starts bringing in traffic. Consistency can help your content get viral anytime.
Don’t be upset with your progress if you are just created your account because the end results will be very fruitful and you can get much more traffic. My traffic is increasing day by day as my account is turning into a more trusted account.
You might also be interested in 17 Major Mistakes to Avoid as a Blogger.
How much Pinterest is helpful for your Blog?