How to Prioritize Fixing Issues after a Website SEO Audit and Analysis
SEO (Search Engine Optimization) audit is the process of improving the quality of a website regarding performance and content in order to increase website traffic and get a positive response from Search Engines. Website SEO audits and analysis help you in finding website issues and encourage you to fix them as much as possible. Moreover, such types of things made issues clear and a person can easily understand where I should focus on. So, whenever time allows you, take a Website SEO audit so that you can find out how your site is performing in the eyes of Search Engines, Like, Google, Baidu, Bing, and Yandex, etc. SEMrush and Ahrefs are the two widely used Website SEO Tools having a bundle of features and will take care of your website.
Prioritize Fixing Issues after a Website SEO Audit:
In this article, we will explore how you should prioritize Fixing Issues at your Website/Blog after an SEO Audit and Analysis. Fixing Issues in a website after an audit is a step by step process and you can go through it in a sequence. The sequence will always make it easier for you and will never let you down at any point.
i. Block Pages:
Whether your site blocks are visible or not to Search Engines, a site SEO audit will clear it to you. Review Blocked Pages and fix issues if found any. Check whether your Robot.txt file is present and working properly without any indication.
what is robot.txt file?
Actually, Robots.txt also known as the robots exclusion protocol is a text file webmasters create to instruct web robots typically “Search Engine Robots” that how to crawl pages on their websites. These are like paths and instructions with clear indications and signs that work better for Search Engines. So if you found any issue in a Website SEO audit fix them with concentration.
ii. Page Errors and Redirects:
Broken links have a very bad impression on the audience as well as Search Engines. Fix internal links that point to 404 (page not found) errors as soon as possible. Also, review the redirects to your pages. Review redirects if there are any error exists and fix them at the earliest. Also, update internal links using redirects so that a user can easily reach out at the desired web page.
Here are the 10 Tips to Select the Right Keywords for a Website.
2. Meta Description:
i. Missing data:
In Meta description analysis every page needs a meaningful and eye-catching Title and Description. Webpages and blog posts having no Title or Description usually display poorly in SERPs (Search Engine Results Pages). Fix your Meta description requirement for every page if there exists an error.
Moreover, The Title and Description of a page is your first impression on the reader. Before clicking to check what’s inside a reader first read your Title and description and the well-written title and description won the game.
ii. Duplicate Data:
In a website SEO audit review, if you found that Duplicate Data exists on pages then fix the issue because Duplicate Data Titles aren’t good to search engines and also your audience. Sadly, duplicate descriptions can be a signal of poor quality. Trash the duplicate content or fix them by adjusting and mixing with each other to create a single but perfect content.
iii. Meta Length:
Meta length has also been clarified and you need to follow Meta length to get Good SEO Results. Where, Google typically displays the first (50–60 including spaces) characters of a title tag. So, if you keep your titles below 60 characters then you can expect approximately 90% of your titles to display properly by Google.
While, titles that are too long get cut off in the SERPs. And a Meta description must be at least 156 characters long including space. Also, if your page titles and Meta descriptions are too short then it must be considered as an opportunity to use relevant keywords for better SEO results.
Here are the 6 Top Tools to Check SEO Results.
i. Low Word Count:
Content length matters where it comes to SEO. If a page says very little about a specific topic, then it may be treated as such by Google and other Search Engines. According to Yoast SEO, the minimum acceptable length for an article body tag is 300 words. So, for best SEO practices you can write as much as you can. It could be 300 to 4000 words, where the average content that ranks is up to 1250 words.
Moreover, most high performing pages are content-rich. So, you can consider removing the page or rewriting the content. However, in case of removing content may not disturb your page redirections and may not end up with broken links.
ii. Duplicate Content:
If there exist duplicate content on your page, it will create trouble for the Search Engines. Google and other Search engines will look for the most relevant page. Both of your pages will fight with one another to get ranked by Google. The relevant page will be ranked and the rest will be ignored.
But if you think that duplicate content is unavoidable, you can use the code (rel=“canonical”) to resolve the issue. Canonical link is an HTML element that helps webmaster tools to prevent duplicate content issues.
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i. Broken Links:
Broken Links or dead links greatly affect a site’s performance and also disturb user trust. Moreover, it creates a poor user experience. There is also a possibility that some broken links may be pointing to potentially high-performing pages. In this case, you may lose a sufficient amount of your audience. So, I suggest that check your broken links regularly once a month.
ii. Missing Alt Links:
Check for Missing Links and Alt attributes of Images if there exists and fix them because sometimes they’re remnants caused by site maintenance. The best practice is to use anchor text (instead of images) or to use ALT text if Images are used to link pages. Here a URL that is used as an anchor ‘https://idealinspiration.blog’ is a naked link anchor. Where, a generic word or phrase that is used as the anchor “Click here” is a common generic anchor. So, whenever an image is linked, Google will use the text added in the image’s alt attribute as the anchor text.
iii. Nofollow Links:
Nofollow Links are the links in which a site owner provides a link with Nofollow instead of a Dofollow link… In the Nofollow link, the link provider doesn’t take the responsibility and doesn’t guarantee the link. While in Dofollow, the link provider recommends and take responsibility for that page. So, make sure you aren’t using internal links to your own content with no follow. So, use Nofollow links sparingly on “only for comments and sites you can’t or don’t want to vouch for”.
Also, here are the 15 Top SEO Mistakes to Avoid as a Blogger.
After above all, go for fixing broken images or images without Alt Attributes. Image fixation will improve the user experience and will encourage users to visit again. However, some of the SEO experts recommend that use Alt text where you can, but it’s not always necessary. But in my opinion, if you’re having a website or blog that you want to rank your images in Google, you must not ignore image optimization, in which “image size”, “image Title”, “image Alt attribute” and “image description” matters a lot.
Semantic in SEO is the art of familiarizing your content to rank within semantic search engines. It involves targeting topics, not the exact keywords, but by including semantically related phrases within your content. Also, one of the best practices is to use heading for content. Moreover, use schema.org. Using schema.org provide structured data to search engines, enabling the possibility of better looking SERPs via rich snippets.
These were the few important steps that are most often required after taking a website SEO audit. So, don’t be upset if you are not a tech person. We’re here to help you with your every problem. Wherever you feel stuck, you can contact us without any hesitation and we will be there to help you in all your SEO efforts. I know you are working hard on your blog and this is the main thing that is required to keep going on and moving forward in the journey to success. Don’t be upset about SEO you can also do it later on from time to time.
So, what will you like to suggest about SEO?
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