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What is Digital Marketing and what are its Types

What is Digital Marketing

Digital Marketing is a type of marketing that utilizes digital technologies like desktop computers, mobile phones, and other social media platforms and the internet to promote business, services, and products. Any type of marketing for products or services that uses digital devices is called Digital marketing. Moreover, Digital marketing is one of the best ways to grow your business at a low cost, quickly, and most effectively. You can find the most relevant and desirable customers through digital Marketing.

What are the Types of Digital Marketing?

Digital Marketing is also a great source of income for digital marketers to make money online. Digital Marketing is a vast field and has many different types. In this article, we will discuss the 4 major and most important types of Digital Marketing.

Types of Digital Marketing

1. SEO (Search Engine Optimization):

Search engines are the best way to get organic traffic from Internet searches. Traffic gained from direct search is called Organic traffic or Real traffic. In addition, SEO (Search Engine Optimization) is one of the most effective ways to make your services discoverable to people on search engines. SEO is as important as quality content to rank a website in Google and other search engines. Optimize your website with relevant keywords to get discoverable to search engines (Google, Yahoo, Bing, and Baidu, etc) and users. Here is, how to rank a website in Google.

2. Email Marketing:

In today’s world, Email marketing is the most popular way among SEO experts. Email Marketing is one of the most effective to stay in touch with your existing customers and inform them about your new products and offers. However, we use different plugins to stay in touch with our customers. Mail Chimp is one of the most popular WordPress plugins to make an email list of your subscribed customers and send them, emails automatically and regularly.

3. Mobile Advertising:

Advertising your business through mobile ads is called Mobile advertising or Mobile marketing. It means that Mobile consumers have dominated Internet surfing. Mobile has 51.74% and Desktop has 45.61% while Tablet has a 2.65% online search ratio. Among users spending most of their time on mobiles, mobile advertising is the most effective way to market your business and services.

4. Influencer Marketing:

Influencer marketing is another important type of digital marketing. It is a form of alliance between the business owner and the Influencer. A business collaborates with an influencer to promote services or products. It is when an Influencer engages to promote their services to their audience with the intention of making sales or growing awareness.

But keep in mind that working with the right influencers can have a large number of positive effects on your business. Influencer marketing is blooming; it is an effective way to increase sales and grow an audience through social media platforms. So, the main key point you should keep in mind is to choose the right person to influence your business. A person having a large number of social followers, experience with good engaging capabilities, and passion could be the right option for you to grow your business and make good sales.

However, make sure you offer a good user experience and can keep your customers satisfied with your dealing, services, and products. Sometimes customers don’t trust internet products, but if your product fulfills customers’ needs then you can get good reviews and can generate trust among customers in an effective way.

What is your strategy to advertise your services?

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