What is local SEO: 7 Tips to Rank Higher in Google Search Results
Local SEO is a very important concept for businesses looking for an impact in specific geographic areas. If your audience is concentrated in a specific geographical location, take note of our Local SEO tips to work on local positioning. Find out what local SEO is and learn some techniques to improve it.
What is local SEO?
The local SEO consists of a series of actions that may take place at various sites; that make a business more visible in search engines (Google, Bing, Baidu, Yandex, Yahoo, etc.) for users of a particular location.
Local SEO is all the optimization techniques that seek to generate an impact in a local market, and it not only includes the optimization of content focused on specific search terms but also includes external techniques that help your potential clients find your site.
For example, it is key to use Google Maps with a Google My Business profile and even use social media tools to geographically locate your business. Facebook has some that help locates your business page in a specific location, and at the time of advertising, you can also focus on it.
For what types of businesses is local SEO important?
Local SEO is especially important for businesses with physical points, but it is also important for any business that wants to focus its efforts on a specific geographic point.
For example, if you have a shoe sales store in a neighborhood in Karachi, the focus you will give to your website will be to attract customers to this location, either from this particular neighborhood or the city and the region in general.
Local SEO is also key for those pages that seek to attract audiences from various parts of a country. Here’re the 10 Essential On-Page SEO Factors to Rank your Website in Google.
Tips to improve your local SEO
Add information about your business such as name, address and phone number.
It may sound a bit obvious, but in reality, many fail in this section. And it is that if you have a physical address, telephone and email, it is important to add them to your website.
In addition to this, the data must be consistent across all your digital assets (website, social networks, Google Maps, etc.). This is known as NAP (Name, Address, and Phone) consistency and without it: it will be impossible for you to position yourself locally in Google search results.
Include Google My Business in the strategy:
Google My Business is a very useful tool in local SEO since it gives you a double positioning: firstly, you will achieve a position in the maps and on the other in the Google results.
Create a file for your business, keep it up to date and add your business data maintaining NAP consistency, also keeping your name exactly the same as it is in all your profiles.
If you have several offices, either in the same city or in others, the ideal is that you create a file for each location of your business.
An updated Google My Business listing:
Creating a Google My Business listing is an easy way to compete among the top Google search results in local SEO. Here’re the things to remember to optimize your Google My Business listing:
- Maintain NAP consistency.
- Update your profile by posting news and other information that may be of interest to your customers.
- Include as much information as possible about your business, such as products, services, brands you work with, schedules.
- Includes geo-located photos and videos (also 360-degree videos ).
- If your business has more than one location, create an individual file for each of them.
- Ask for mentions and reviews from your satisfied customers.
Add a map to your website
Maps are the best way to help our potential clients to reach your business. Add it to the contact section of your company.
Do some good long-tail keyword research
As you are starting and your objective is not the global market, then you must think locally. This is what long-tail SEO focuses on, whose focus is terms that have low search volumes but can ensure visits and conversions. Here’re the 10 Tips to Select the Right Keywords for a Website.
Long-tail SEO is a way to optimize your content with specific terms, focused on a niche. As in the previous example, you must take into account certain aspects of segmentation to do this.
Content is still important in local SEO, so researching the keywords your potential customers use locally is very important. Long Tail SEO is something you should keep in mind if you are planning your SEO strategy for your blog or website. Here’s how to write content for SEO?
Create content for these clients and if possible build landing pages that are 100% focused on the local market.
Use localization tools on social networks
Social networks should have all the information a potential customer would need to find your business. If you add it, you will not only give your company more consistency, but you will also help people find you through the algorithm of social networks.
It is also key if you are going to run advertising guidelines focused on the local audiences. Here’re the 6 Lucrative SEO Tools that are needed to Grab the SEO of your website/blog.
Link building local
Your links referred to other sites help a lot in SEO in general, and in the case of the local, it also applies. Lean on link building with websites in your town or city. Here’re The 6 Steps to Effective Email Marketing Strategy.
Add location to images:
Although the images weigh a little more, adding the location in the metadata is quite useful, considering that Google Images uses this data to give them relevance in searches.
If you have images, 360° photos and videos to add to your Google My Business profile, it will be much better, since the search engine will take them into account to give your business more relevant in searches.
It is also possible to add the location in your posts on Instagram and Facebook. That will help you give it local relevance in the social media algorithm and internal searches.
If this article on what is local SEO and tips on how to improve it helped you, I recommend that you read more about this and other SEO topics on my blog.
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