Use these Simple 8 Secrets to Increase your Post Engagement on Facebook Business Page and grow your online business by increasing Lead Generations and Sales. To get success on Facebook, post-high engagement is a must.
In todays’ digital social world, the number of Facebook users increased enormously. According to a current 2020 research analysis, there are 2.45 billion monthly active Facebook users registered and have become the World’s biggest social media platform. Moreover, there are 1.62 billion daily active users at the same point. Whereas these monthly active users are 41% from Asia, 16% from Europe, 10% from the US and Canada, and 33% are from the rest of the world. In short, it will not be false to say that Facebook has become the need of almost every living soul.
Besides all these facts, Facebook is one of the widely used Social media sites that can be effectively used as a targeted marketing tool. Marketing on Facebook is much easier as compared to other social sites or any other platforms. It is as easier as in my opinion; anyone can do it with a little study and concentration. Maybe this is because of the larger use and high familiarity that we are using from the very first day of having a smartphone, tablet, or personal computer with an Internet facility. Or it might be because of the most talented engineers that their efforts made its interface as easier as we never think it ever before.
How to Increase your Post Engagement on Facebook?
Being a Social Media marketer or a Facebook Business Page owner, you must know some of the highly recommended tips to use Facebook as a marketing tool and change your friends and followers into potential customers.
1. Add Photos to your posts:
Facebook Posts that contain photos and Infographics get more interaction from the audience than the regular standard Facebook posts. The analysis between text-based posts and photos posts have shown that a photo post gets;
- 93% more engagement
- 53% more likes.
- 104% more comments
- 84% more click-through rates than text-based posts.
2. Keep posts Shorter:
Be concise, specific, and to the point. Remember that your audience will only take the interest in you write for them. Nobody has much time to read lengthy posts on social media. According to research, shorter posts get 23% more audience interaction. It has also been observed that a post below 250 characters possibly gets 60% more engagement. However, keeping your post to less than 80 characters will get you 66% more engagement.
3. Use Emoticons:
An emoticon, short for “emotion icon”, also known as “an emote”, is a pictorial representation of a facial expression and emotions. Emoticons are used to express a person’s feelings, emotions, or mood. According to a study, emoticons in a post increase comments possibility by 33%. Moreover, sharing chances of posts with emoticons increased by 33%, and also get liked 57% more than posts without emoticons.
4. Hot days for publishing a Facebook post:
People use Facebook when they get free to spend their time. Analysis has shown that the engagement of Facebook posts is not for all days of the week. Though, research has shown that engagement rates of Facebook posts are 18% higher on Thursday and Friday, as compared to other days of the week.
5. Post Questions:
Whenever a question is asked in a Facebook post, everyone thinks that this question is especially for me. Even it has been observed that a question is answered again and again but nobody what to miss a chance to answer that question. That’s why, question posts are observed to generate 100% more comments than standard posts with statements, and questions with quick or limited answers tend to get the highest number of comments.
6. Run Contests:
Near about 90% of people using Facebook tend to fresh mind or have nothing to do in life. People love to join contests to get interesting material. A study has shown that more than 30% of page followers like to participate in a contest. Pages using contest-related words such as win, entry, contest, enter, and promotions are more likely to engage people.
7. Give Coupons or Discounts:
Everyone wishes to get free items and loves to get discount-based coupons to save bucks. Coupon-based campaigns get some of the highest engagement rates with 42% of fans liking a page to get a discount or coupon.
8. Follow Trends:
Trends are one of the best ways to increase your brand awareness and double up your sales. You might have seen certain trends dominating Facebook from time to time. Follow these trends and you will see that people will automatically get familiar with your brand.
Nowadays you may have observed that a trend (a Challenge with a Try it Button) is followed by thousands of people using Facebook. You may also have seen 3D posts on Facebook are trending. If you are currently on Facebook, you can also create a challenge with a Try it Button and send a request to your friends to try my challenge. Uploading 3D posts with your brand logo may also help your business.
Conclusion:
So, these were some of the easier steps that we tend to see daily but we don’t bother. In our opinion, if you are a Social media marketer and you followed these simple steps, you can easily get success on Facebook. Facebook marketing can never be underestimated and Facebook itself provides a wide opportunity for business owners and marketers to market their business via Facebook. However, you can also use different Facebook advertisement resources and plans to engage more audience and increase your Leads and Sales.
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