Are you interested in writing SEO content?
SEO has become increasingly complex since Google started to change the algorithms from time to time. It’s now become a challenge for SEO engineers (Search Engine Optimization experts) to overcome all its requirements in a true manner. Writing perfect SEO content is as necessary as quality content that might gain the interest of search engines. Search engines like Google are always in the search of quality content that might fulfill users’ requirements. That’s why along with writing quality content, SEO content is also necessary. SEO has many issues if it is not cured properly. Here are The 10 Common On-Page SEO issues most of the websites faces.
Select a topic that must be of readers’ interest and perfectly related to your research. Add important keywords in your content. Focus on the main topic and add synonyms, variations, and related words throughout the content. Write your content in a natural way that can generate readers’ interest. People do research on every selected topic for using the best keywords so that Google can reward them for their efforts. Click to explore 6 Most Popular Blog Topics in 2020.
2. Keyword Optimization:
Optimize your main keyword in every part of your content. Add your keyword in the URL. Your topic URL actually includes the title of your content. So adding your keyword in the title will add it in the blog post URL. Adding your keyword in the start of your title is also preferred. But you can use it anywhere as according to the adjustment of your topic.
- Use your main keyword in the first hundred words of your content.
- You can also use Bold and Italic fonts for your main keywords as it will be of interest to search engines like Google.
- Add your keyword in the alt attributes to the images you upload in your content, preferably the first.
3. LSI Keywords:
Use LSI (Latent Semantic Indexing) keywords in your content. Google is looking for certain words and combination of words as a sign that you are writing about a specific topic. Research and add all the synonyms and related areas for your topic. Add these words throughout your content as in headings and sections. Keep your content structure natural. Don’t artificially change content and sentence structure to adjust these new words.
4. Content Format:
Break your content format into small sentences and paragraphs. Small sentences and paragraphs are always of readers’ interest. Make use of headings and sub-headings like h2, h3, etc. Add bullets to break up lists. Use number bullets it there is an order in the content. Add images often after 300 to 500 words in your content. Add quotes and tweetables as it make content eye-catching and readers don’t want to miss such points. Also add supporting content like videos, slides, and social embeds if required.
Craft a stunning headline. Your content headline is the first impression on your readers. If you succeeded to craft a stunning headline, there’s nothing to stop your content from being spread over the internet through sharing on social media. Better headlines lead to improved CTR (click-through rate) on your search results. Optimize your title within the length of 55 to 70 characters. Use proven headlines formulas and test your headlines with tools. Try different content types like lists, Infographics and to do, etc. Add emotional and power words for more impact.
Internal links are also essential in writing SEO content. Link to authoritative and relevant content within yours so that it could help in boosting less authoritative content. Link your content with new and old content for better SEO results. Find the most ranking content and link it with other content within your site. In this way, you can Boost your weaker content with links from more powerful content. Always link relevant and keyword related content wherever required. Using keyword Anchor text in internal links to boost your content will be more helpful for your content to get good Ranks from Google.
7. Content Length:
Long Content form also matters in SEO but make sure you are writing longer content for a good reason. It must be according to your audience’s desires and as per topic requirements. Don’t just write content to make it longer without any good reason. You won’t rank higher if your readers don’t show interest in reading your content. Write the best possible, well researched, planned, and supported content. Sometimes your audience wants something shorter to read or even different video and podcast etc.
8. Write for People:
Don’t only write what you love to write and share. Write for people who also use search engines. Write your content for people first. But keep in mind that you need to optimize for keywords too to get traffic from Google. Rand Fishkin says; Write for people who use search engines. This might only possible if you could perfectly make research on keywords. Google Keyword Planner and Google trends can help you find best-ranking keywords and most trending topics.
What’s your strategy to write SEO content?