10 Tips to Select Best Keywords for a Website

Google doesn’t cheat anyone. It always gives the actual required result to every search even though it handles millions results in seconds. That’s why Google is one of the most favorite and widely used Search Engine. Google is the most trusted search engine because of its highly effective algorithms and pure search results within fraction of seconds. The thing that can help your content being discovered by Google is called SEO (Search Engine Optimization).

Search Engine Optimization is very necessary to rank your website in Google. Right Keyword Selection can help you do a good SEO for your site/blog. Keyword selection and focusing on it is always a tough job especially if you aren’t a tech person. Keyword selection is never an easy job and highly established businesses hire SEO experts for keywords selection. As a new and small business such as blogging at initial stage, one can’t afford to hire someone to do SEO for their sites. Therefore, you have to do it on your own.

Keyword Selection SEO

Keyword selection comes under the category of On-Page SEO. It can help you increase your website traffic unexpectedly. No matter Keyword selection is hard but it becomes easier with a little focus, interest, and research. Selecting the best keywords is very essential to rank your site in Google. Also, you must always focus on the main Niche/Topic of your site or blog.

After selecting the keywords there comes a quantity and density of the selected keyword. The selected keyword must be used at the right place within your content and its density must be kept in balance. Most SEO experts prefer to use selected keywords in the first paragraph and then least numbers in the remaining blog content, in this way the density of the chosen keyword would be in a balance.

Here are the 10 essential tips to choose best Keywords for your website and Blog and increase your traffic easily:

1. Title:

Google will check the title of your web page so add your Keywords Phrases to your Title.

2. Subtitle:

Google then look at the subtitles of your page therefore add targeted to phrases to subtitles. Also add your phrases to your Meta description tags of the web page.

3. Focused Keywords:

Focus on the best selected keyword and optimize your blog post by adding your selected keywords throughout the content.

4. URL:

Make sure your main phrase is in your URL (Uniform Resource Locator).

5. Images:

Image optimization is also necessary to rank your website is Google. Name and optimize images with your selected keyword phrases.

6. High Competitive Keywords:

Don’t go for a highly competitive keyword right at the start, before you have enough budgets to compete for them, because at earlier stage you can only rank your content by paid ways. High competitive keywords have high search score on Google and that’s their competition is also high. Therefore, for small businesses it is always a challenge to rank with.

7. Keywords Selection Tools:

Use the best keyword selection tools, such as Google keywords tool, SEM rush, and Ubersuggest etc. I personally prefer Google Keyword Planner Tool and Ubersuggest as they are easy to use even if you are a newbie and also free of cost. The combination of both the tools will end in enormous results.

  • Google Keyword Planner Tool:
Google Keyword Planner Tool
  • UberSuggest Keyword Selection Tool:
UberSuggest Keyword Selection Tool

8. Content:

Content is always the king. At an initial stage I would like to suggest that take whatever Google gives you, but never actively try to compete for the best keywords. To prevent yourself from being stuck with SEO, only focus on your content. Google will automatically discover your content if it is up to the required standard.

9. Long Tail Keywords:

There are mainly 3 types of Keywords, mainly Short Tail Keywords, Mid Tail Keywords and Long Tail Keywords. But there is no specific Length decided for them.

  • Short Tail Keywords:

Short tail keywords are very broad and widely used keywords. Short Tail keywords usually consists of one or two words. For example Backlinks, Sunset, and Marketing etc. Short Tail Keywords have high search volume and high competition.

Short Tail Keywords
  • Mid Tail Keywords:

midtail keyword aims to balance between two extremes which are the highly competitive and high-ranking short-tail keywords and the less competitive, longer, and low search volume Keywords.

  • Long Tail Keywords:

Long-tail keywords typically consist of three or more words that are descriptive. Long-tail keywords are longer and more specific keyword phrases. These are the words of more than 3 words.

Long Tail Keywords

Try Mid-Tail and Long Tail keywords on new sites and Blogs to get better SEO results. Mid-Tail and Long Tail keywords usually have low search score on Google and that’s why their competition is also low. New blogs and websites can easily rank by selecting Mid-Tail and Long Tail keywords.

10. Invest in SEO:

Invest the profits from your initial success to compete for broader and more competitive keywords. Keywords competition gets lower as you get some ranks from Google. The Domain Authority, Page authority, and MOZ trust rate can help you get high ranks. As your ranking increases your competition decreases because of high ranks, but it takes time.