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15 Best SEO Tools Every Blogger Must Know

A Website or Blog without a good SEO is of no use. SEO (Search Engine Optimization) is indeed a difficult but interesting profession. Engineers love SEO because of its changing algorithms. As Google changes its Algorithm regularly to control spam attacks from SEO experts, it is a challenge for the experts but instead of all this, they love to cope with it and find new ways to get the best SEO ranking results. Here are the SEO Statistics, Facts, and Results. SEO Tools have made Search Engine Optimization easier for Bloggers and website owners. These SEO tools help you at every stage of the SEO of your pages.

Aren’t you serious about the SEO of your Blog?

Best Free SEO Tools for Blog

Nowadays there are so many tools that people use for the SEO of their sites. These tools have made SEO an easy job. Every tool has different advantages and different algorithms which indicate and help you in the growth of your site. SEO has so many long-lasting benefits. Click here to see SEO benefits.

Here are the 15 best SEO tools every Blogger must know and must learn to use these tools.

1. Google Trends:

Google trends help you find out what trending on the Internet. This tool is best for everyone but especially for people running a Shopify store. Google trends show you a graph of the selected words and country-wise trending state of any item. You can focus on selected keywords to rank within a specific season. Because in a Shopify store like one of the leather jackets or women wearing the demand and search change as the weather change.

So if you are the owner of a leather jacket store and want to check who is looking for this product, you can easily check it with Google Trends, it will not only help you to specify the selected item but can also help you further if want to get into details.

2. Google Structured Data Testing Tool:

Google Structured data testing tool test and validate your website’s Markup. This tool ping all your blog URLs and data. Its algorithm is designed so that it shows you all the errors and warnings on your page.

Here are the Top 5 Most Important SEO Tips for Bloggers

3. Google Analytics:

Google Analytics helps you analyze your website statistics. It is a web analytics service offered by Google that tracks and reports website traffic. Currently, Google Analytics is a platform inside the Google Marketing Platform brand.

4. Duplichecker:

Duplichecker is one of the best tools to check the plagiarism of your blog post. It is very handy and easy to use. It shows plagiarism as well as makes your content unique if you want to make it with this tool.

Copyscape is also a good tool to check plagiarism. As long as my preference is concerned I personally like Duplichecker to use as it helps me in many different ways to make my content unique and interesting.

5. Buffer:

Buffer is a social media automation tool. It helps build your audience and grow your brand on social media. Social media Automation tools are best for Marketers. They can easily automate their Social media accounts and pages with social media automation tools. The only important thing is to know the right time to automate your social post publishing and concentrate on the thing that really matters with the social media automation tool Buffer.

Buffer is one of the market leaders, this popular tool can help you schedule & publish upcoming posts across all of your social media accounts. But there are also some other social media automation tools that can help you automate your social media management. These tools make life easier especially the marketers are taking great advantage of them. Some of these are Hootsuite, Workflow, SocialPilot, IFTTT (If this, then that), Sendible, Later, Tailwind, CoSchedule, Post Planner, and Iconosquare, etc.

However some of these tools are used for a specific social media platform, e.g. Tailwind is best for Pinterest and helps you share and automate your posts on Pinterest easily with this tool. So you can also use a combination of these tools.

Social media automation

6. Google PageSpeed Insights:

Google PageSpeed insights help you improve your website page speed. You can analyze your website with PageSpeed Insights. It is an online tool from Google and you can get your PageSpeed score and use PageSpeed suggestions to make your Website faster.

So through this tool, you can get suggestions on how to improve the page’s performance, SEO, accessibility, and reliability. The PageSpeed Insights API returns real-world data from the Google Chrome User Experience Report and lab data from Lighthouse.

7. Yoast SEO Tool:

I think you might have heard of the Yoast SEO plugin. If not then, Yoast is a free WordPress plugin for WordPress Developers and SEO experts to optimize their Websites. Yoast SEO has more than 5 million active installations and has been downloaded more than 202 million times.

Yoast itself is my favorite SEO tool as it is very handy to use. Anybody can use it simply by installing it from the WordPress free plugin library. Yoast helps you to from the basic to advance level of your blog post.

8. SEO Tools for Excel:

SEO tools for Excel make the SEO process much easier. It is an Excel plugin for working with online marketing solutions. SEO Tools for Excel Create SEO reports and dashboards. One of the advantages of using this tool is it has more than 100 functions for growth hacking your blog to the top. You might also be interested in The ultimate SEO checklist for bloggers.

9. Ninja’s SEO Tools:

Internet Marketing Ninjas’ SEO tools help marketers to set up their marketing strategies according to their business and clients’ interests. These are the collection of paid and free SEO tools for marketers. Internet Marketing Ninjas’ is a well-established-service SEO company that offers everything one needs to get success online.

Internet Marketing Ninjas has become one of the top search marketing companies as well as a well-known creator of valuable tools for SEO. Some of Ninja’s SEO Tools are Keyword Density Analysis, Side-by-Side SEO Comparison Tool, Site Crawl Tool that checks all the Links on a Website and also specifies broken Links, On-Page SEO Optimization Tool, and Featured Snippet Tool, etc.

Best Free SEO Tools For Bloggers

10. Open Site Explorer:

Open Site Explorer finds link opportunities by doing competitor analysis. It is an optimization tool that is actually a search engine for links. Open Site Explorer is a tool developed by Moz that helps you track the links leading to your website. As this tool is best for Backlinks check that’s why it is one of the essential and most widely used tools as a part of Off-Site SEO (Search Engine Optimization).

11. Canva:

Canva is a free online infographic maker. You can create professional Infographics with the free tool. Canva is the most popular tool among bloggers because of its easy-to-use interface and thousands of free and already created Infographics. You can create stunning Infographics within minutes and download and share that among your followers.

12. Screaming Frog SEO Spider:

Screaming Frog SEO Spider helps SEO experts crawl and analyze their websites quickly. It is a small desktop program to crawl websites’ links, CSS, images, scripts, and apps from an SEO perspective.

Screaming Frog is an eternally useful tool that allows you to quickly identify issues your website might have.

13. Mozcast:

Mozcast is the best tool to show the weather report of the Google algorithm change. Google changes its algorithm regularly to reduce and control spam. So it is always a challenge to comply with the Google algorithm. Change in the Google algorithm is one of the reasons that SEO has become a challenging activity for experts.

Mozcast is one of the tools that show the updates of Google algorithm change and show the guidelines and alternatives to cope with it. You might also like How to Rank your Website in Google.

14. Google Keyword Planner:

Google Keyword Planner is one of the most used tools of Google AdWords. Keyword Planner helps you determine what people are searching for and what is the paid advantage of any selected Keyword. Through Google Keyword Planner you select a Keyword or topic and search for its competition and search results.

Commonly SEO Engineers divide the keyword search as

  • Short tail keywords


  • Long-tail keywords

Though short tail keywords consist of one or two words, that’s why short tail keyword has high search results and their competition is also high. It is difficult for small business owners, new bloggers to rank with these keywords. On the other hand, long-tail keywords consist of three or more words. So it is best for small business owners to rank with long-tail keywords.

Last but not the least

15. Ely:

Ely is another one of the widely used tools to create professional and eye-catching Infographics. It is popular among Bloggers, SEO Experts, and Freelancers. Easel.ly is a simple web tool that empowers anyone to create and share powerful visuals (Infographics and posters) with no design experience is needed.

Which one is your favorite among these Tools?

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