10 Tips to Select the Right Keywords for a Website
Google doesn’t cheat anyone and the right Keywords always help a website to be ranked. It always gives the actual required result to every search even though it handles millions of results in seconds. That’s why Google is one of the most favorite and widely used Searches Engine. Google is the most trusted search engine because of its highly effective algorithms and pure search results within a fraction of seconds. The thing that can help your content being discovered by Google is called SEO (Search Engine Optimization). And the thing that will you in your site SEO is the Selection of the right keywords. So, always select the right Keywords for a Website. Here are SEO Facts and Statistics for 2020.
SEO (Search Engine Optimization) is very necessary to rank your website on Google. There are so many benefits of SEO. The right Keyword Selection can help you do good SEO for your site or blog. Keyword selection and focusing on it is always a tough job especially if you aren’t a tech person. Keyword selection is never an easy job and highly established businesses hire SEO experts for keywords selection. As a new and small business such as blogging at the initial stage, one can’t afford to hire someone to do SEO for their sites. Therefore, you have to do it on your own.
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How to Select the Right Keywords?
Keyword selection comes under the category of On-Page SEO. It can help you increase your website traffic unexpectedly. No matter Keyword selection is hard but it becomes easier with a little focus, interest, and research. Selecting the best keywords is very essential to rank your site on Google. Also, you must always focus on the main Niche/Topic of your site or blog.
After selecting the keywords there comes a quantity and density of the selected keyword. The selected keyword must be used at the right place within your content and its density must be kept in balance. Most SEO experts prefer to use selected keywords in the first paragraph and then least numbers in the remaining blog content, in this way the density of the chosen keyword would be in a balance.
Here are the 10 essential tips to choose the best keywords for your website or blog and increase your traffic easily:
Google will check the title of your web page so add your Keywords Phrases to your Title. If you have your best and right Keyword in the title. Your site will most likely be ranked by Google.
Google then looks at the subtitles of your page, therefore, add targeted to phrases to subtitles. Also, add your phrases to your Meta description tags of the web page.
3. Focused Keywords:
Focus on the best-selected keyword and optimize your blog post by adding your selected keywords throughout the content.
Make sure your main phrase or keyword is in your URL (Uniform Resource Locator). Where URL is the unique address of your blog or website. Every Blob or website has a unique URL that helps Search engines to prevent conflict. No two addresses can be on the entire Internet.
Image optimization is also necessary to rank your website is Google. Use a proper name for every image you upload and optimize images with your selected keyword phrases. Those who have photography blogs can take great advantage by properly optimizing images. An Image has five requirements after uploading and publishing, which are:
- Use a proper name for every image you upload.
- Add Caption wherever required.
- Add Alt-Tab (Alter Attribute) to every image you upload.
- Also, add a proper description of the image that is meaningful and readable by Search Engines.
- Optimize the size of the image, the Google recommended size for an image is less 100 Kb.
6. High Competitive Keywords:
Don’t go for a highly competitive keyword right at the start, before you have enough budgets to compete for them, because at an earlier stage you can only rank your content in paid ways. High competitive keywords have a high search score on Google and that’s their competition is also high. Therefore, for small businesses, it is always a challenge to rank with.
7. Right Keywords Selection Tools:
Use the best keyword selection tools, such as Google keywords tool, SEM rush, and Ubersuggest, etc. I personally prefer Google Keyword Planner Tool and Ubersuggest as they are easy to use even if you are a newbie and also free of cost. The combination of both tools will end in enormous results. You can use two tools to search for deeper result and it will be so helpful the select the best suitable Keyword. There are also so many Tools to check the SEO of your website and blog. Some of the Top tools to Check SEO.
Content is always the king. At an initial stage, I would like to suggest that take whatever Google gives you, but never actively try to compete for the best keywords. To prevent yourself from being stuck with SEO, only focus on your content. Google will automatically discover your content if it is up to the required standard. Visit the Top 5 most common SEO Tips for Bloggers.
9. Right Keywords:
There are essentially 3 types of Keywords, mainly Short Tail Keywords, Mid Tail Keywords, and Long Tail Keywords. But there is no specific Length decided for them. So, It’s up to you how you select the right keywords for your blog or website.
- Short Tail Keywords:
Short tail keywords are very broad and widely used keywords. Because Short Tail keywords usually consist of one or two words. For example Backlinks, Sunset, and Marketing, etc. Short Tail Keywords have high search volume and high competition.
- Mid Tail Keywords:
A mid–tail keyword aims to balance between two extremes which are the highly competitive and high-ranking short-tail keywords and the less competitive, longer, and low search volume Keywords.
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- Long Tail Keywords:
Long-tail keywords typically consist of three or more words that are descriptive. Long-tail keywords are longer and more specific keyword phrases. These are the words that consist of more than 3 words. So if you are a beginner, always prefer to select long-tail Keywords as the right keyword.
Try Mid-Tail and Long Tail keywords on new sites and Blogs to get better SEO results. Mid-Tail and Long Tail keywords usually have low search scores on Google and that’s why their competition is also low. New blogs and websites can easily rank by selecting Mid-Tail and Long Tail keywords.
You might also be interested in, How to Rank a Website is Google.
10. Invest in SEO:
Invest the profits from your initial success to compete for broader and more competitive keywords. Keywords competition gets lower as you get some ranks from Google. The Domain Authority, Page authority, and MOZ trust rate can help you get high ranks. As your ranking increases your competition decreases because of high ranks, but it takes time.
Are you taking steps to have SEO of your Blog and Website?